Telemark announces the availability of its 3rd predictive analysis that assesses the likelihood of user steadfastness to global dataVPN service providers. Referred to as the Telemark Crystal Ball, the predictions of client steadfastness were published last week and are based on interviews with respondents from large business enterprises located in 30 countries. (sample 780).
The report comprises a very succinct analysis of eight major global operators: AT&T, BT, Cable & Wireless, NTT Com, Orange Business Services, Telefonica, T-Systems and Verizon Business.
The analysis is presented in the form of a matrix and it positions service providers into one of four quadrants of competitiveness: Sustainable, Focused, Dominant or Commodity. The resultant position is determined by levels of overall customer satisfaction on the one hand (as measured by the CSI-Customer Satisfaction Index) and the Organic Growth Index on the other hand (as measured by declaration of future user intent to buy).
Orange Business Services achieved the highest overall CSI (21.12%) equivalent to ‘Excellent’ and the highest score on the organic growth index. It is estimated that Orange Business Services has an 88%chance of growing revenues above last years results through retention of existing clients and upselling.
Cable & Wireless achieved the second lowest CSI (10.32%) and the lowest score on the organic growth index at 55% which means that it has a slight better than evens chance that it will be able to grow revenues next year from its existing client base.
A position in the top quadrant ´sustainable´ denotes ´World Class´ due to the overall positive customer experience described by users and high likelihood of organic growth from future purchase intent. ´World Class´ is symbolised by the Telemark Dolphin Insignia because Dolphins are known for their flexibility, strength, stamina, social skills, intelligence, and their ability to thrive in a difficult environment. They seek elegant solutions to problems and are determined to add abundantly to clients businesses by leveraging opportunities for mutual benefit.
The results can be viewed online through SONAR (Self Organising Data Analyser). Please request a demo if you would like to see where you are positioned.
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