Telemark Services Ltd, a leading market research company today published a new report Brand Appeal: An Assessment of International DataVPN Service Providers which compares the perception of competing brands in the global marketplace. The report, which will be published twice per annum is based on a worldwide survey of IP VPN buyers, named BT as the business with the best brand recognition amongst buyers.
Steve Ackling, VP IP Networking, BT Global Services from BT said, "At BT our corporate identity defines the kind of company we are now and the one we strive to be in the future. Central to that identity is a commitment to help customers thrive in a changing world, and this is especially relevant when talking about our global IP services portfolio. I am delighted that this commitment is valued by IP VPN buyers across the world and recognised in this new report".
Launching the new report, Janet Watkin, Director of Telemark, said, "In the competitive and growing global dataVPN market it is essential for a brand to appeal to prospective customers. The highest percentage of respondents named BT first when asked about global dataVPN providers illustrating the strength of its brand recognition among multinational corporations".
The report evaluates and compares the brand perception of the core global operators. It illustrates that if the impressions of a business, its products or services are overwhelmingly positive and if individuals desire a steady affiliation with the brand, the brand will endure and become an important asset to a company. Brand recognition is considered the first step of this branding process and BT leads its competitors having established its name firmly in the minds of buyers as the most widely recognised global data VPN service provider.
Telemark’s Brand Appeal study, published recently, is based on interviews with 337 respondents in 24 countries and in eight different languages over a period of six months between June and December 2006.
About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services; local, national and international telecommunications services; higher-value broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2007, BT Group plc’s revenue was £20,223 million with profit before taxation of £2,484 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit www.bt.com
About Telemark Services
Telemark is a fast growing marketing services firm offering OCEAN (Outstanding Customer Experience, Analysis and News), consultancy, publications and online analysis with proven expertise in measuring customer satisfaction, competitive analysis, benchmarking, trend analysis, channel management, new product development, demand estimates, branding, tariff analysis, and business strategy, exclusively within the telecommunications and IT sectors. An experienced team with decades of independent market research experience in the expanding market for voice, data and vision, Telemark is often the first-choice supplier for many organisations with a requirement for international market research and analysis covering emerging technologies such as VoIP, ICT convergence and hosting applications.
For more information, please visit www.telemarkservices.com or email info(at)telemarkservices.com.
|
