Telemark, a United Kingdom telecommunications consulting company, and CAMO, the company that helps smart people get smarter™, announced today that it has formed a partnership to create a specialised customer satisfaction and competitive intelligence system.
The Telemark - CAMO system is the first such system to provide network operators and equipment providers instant access to analysis of client opinion, from their desktop, as compared against independent industry standards of performance and the Telemark Gold Standard.
"The beauty of this system is that our clients can react far faster to market change to get ahead of competitors and provide far better customer service in those areas that really make a difference. Our clients are able to follow the market, find the gaps and target the opportunities with precision and success" said Janet Watkin, Director at Telemark. "It is quite common for the operators to spend considerable sums of money in 'post-mortem' market research, as well as on 'ad hoc' projects that attempt to predict future demand. The Telemark system is probably unique in this industry because it helps clients identify optimal ways of improving performance and tracking user requirements as they evolve."
Telemark conducts customer satisfaction and other market surveys on behalf of clients that span national and international markets. The surveys are conducted on an ongoing basis and clients are supplied with regular reports that highlight results, conclusions and recommendations, in easy to read, easy to assimilate formats. The Telemark - CAMO system means clients can access a selection of reports on line and choose to recombine variables from the dataset at any point in time. The 'drag and drop' facility of the system means that an infinite number of new, customized reports can be defined and displayed instantaneously. Further the system gives clients the option of seeing their own survey data processed in real time through the CAMO Knowledge Processing Unit (KPU), a self-learning system that adapts each time new data is added. As a result, all reports and market analysis are based on the current state of the market, allowing companies to respond to situations as they evolve, well before the competition.
Telemark plans to offer the system to compare regional and country satisfaction data against both local and global benchmarks and the industry standard of performance. These benchmarks help telecommunications enterprises assess whether they are perceived as 'Best in Class' and/or 'World Class' in any particular country, region, sector or segment of the market they chose to examine in detail. The decision support environment can be customized to a telecommunications company's particular requirements.
"The CAMO KPU integrates with Telemark's customer satisfaction surveys to provide telecommunications companies with knowledge that is fresh from the market," said Dr. Dave Lundahl, president of CAMOSmart, the CAMO group based in Corvallis, Oregon that is responsible for software development. "The knowledge generated from this system takes the guess work out of what aspect of the network should be optimised to gain market share, penetrate new markets and improve customer service."
Telemark is a fast growing telecommunications market research company specializing in gathering primary data for competitive analysis, sales tools, benchmarking, and trend analysis for voice and data network services.
Telemark clients include AT&T Global Network Services, Equant, Infonet, WorldCom, Deutsche Telekom, Cisco Systems and British Telecom.
CAMO, of Corvallis, Ore., provides technology expertise, software development and real-time decision support applications that encompass world-class data analytics, business intelligence and online market research for product lifecycle management.
CAMO clients include France Telecom, Inmarsat, Goldman Sachs, Fleet Securities, Charles Schwab, Merrill Lynch, and Starbucks.
Media Contact:
Telemark
Trevor Howell
Senior Consultant - New Product Development
+ 44 161 796 5231
trevor.howell@telemark.uk.com
CAMO
Alex Williams
Director of Marketing
(541) 757-1404 ext. 214
alex.williams@camo.com
About Telemark
Based in Manchester, England, Telemark, specialises in the provision of marketing intelligence for the telecommunications industry with a blue chip client base located across several continents. A comprehensive range of research techniques and robust methods are used to gather data thereby guaranteeing meaningful results that clients can act on speedily.
Telemark provides research, analysis, and measures to assist clients find, win and keep customers. Covering all elements of performance from "bid to bill" our continuous information service helps Clients monitor trends over time and take more informed decisions on strategy, positioning, segmentation, product development, branding, promotions, sales channels, tariffs, and after sales care. Telemark's teams are dedicated to creating value through its off-the-shelf range of publications and by utilizing web-based technologies for fast and accurate analysis of data and instant distribution of results.
www.telemarkservices.com
About CAMO
CAMO helps smart people get smarter. Founded in 1984, CAMO provides product lifecycle management software, real-time decision support software, and online market research technology. The company has 150 employees and more than 1,800 customers in 46 countries in the food, chemical, pharmaceutical and manufacturing industries. Headquarters are in Woodbridge, NJ with additional offices in the United States, India, and Norway.
www.camo.com
|
